{
"data": {
"slug": "015d6517",
"url": "https://globalfamilyoffices.netlify.app/",
"domain": "globalfamilyoffices.netlify.app",
"overall_score": 65,
"scores_json": {
"seo": {
"score": 38,
"checks": [
{
"name": "Meta Title",
"value": "50 chars — \"Global Family Offices – Cesta za doživotnou rentou\"",
"status": "pass",
"evidence": {
"source": "HTML-heuristic"
}
},
{
"name": "Meta Description",
"status": "fail",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Write a compelling meta description (120-160 chars) with a call-to-action. Include your target keyword naturally.",
"whyMatters": "Without a meta description, Google auto-generates one — often poorly. Custom descriptions can boost CTR by 5.8% (Backlinko study)."
},
{
"name": "H1 Heading",
"value": "\"Global Family Offices — Cesta za doživotnou rentou\"",
"status": "pass",
"evidence": {
"source": "HTML-heuristic"
}
},
{
"name": "Content Structure (H2 Headings)",
"status": "fail",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Add H2 subheadings to structure your content. Each major section should have a descriptive H2.",
"whyMatters": "Pages without heading structure have 30% lower time-on-page and miss long-tail ranking opportunities."
},
{
"name": "Open Graph Tags",
"status": "fail",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Add og:title, og:description, og:image (1200×630px), and og:type meta tags to every page.",
"whyMatters": "Without OG tags, social platforms show ugly auto-generated previews. Proper OG tags increase social engagement by 2-3x."
},
{
"name": "Twitter/X Cards",
"status": "warning",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Add , twitter:title, and twitter:image tags.",
"whyMatters": "Twitter Cards make your links stand out in X/Twitter feeds. Without them, shared links appear as plain text URLs."
},
{
"name": "Canonical URL",
"status": "warning",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Add a tag pointing to the preferred URL. For a single-page site this is a one-line addition in .",
"whyMatters": "Canonical tags prevent search engines from treating URL variants (with/without trailing slash, tracking params) as duplicate pages."
},
{
"name": "Structured Data (JSON-LD)",
"status": "fail",
"fixLink": {
"url": "https://zulien.sk",
"label": "Add with Schema module →"
},
"evidence": {
"source": "schema"
},
"howToFix": "Add JSON-LD structured data: Product (with price, availability, reviews), Organization, BreadcrumbList, and WebSite schemas.",
"whyMatters": "Pages with structured data get rich snippets in Google — star ratings, prices, availability — increasing CTR by 20-30%."
},
{
"name": "robots.txt",
"status": "warning",
"evidence": {
"source": "file-probe"
},
"howToFix": "Create a robots.txt file at your domain root. Include a Sitemap directive pointing to your XML sitemap.",
"whyMatters": "robots.txt guides search engine crawling. Without it, crawlers may waste budget on irrelevant pages (admin, cart, checkout)."
},
{
"name": "XML Sitemap",
"status": "fail",
"evidence": {
"source": "file-probe"
},
"howToFix": "Generate an XML sitemap at /sitemap.xml listing all important pages. Exclude noindex pages, filters, and duplicate URLs. Reference it in robots.txt.",
"whyMatters": "Sitemaps help Google discover and index pages 3-5x faster, especially for large stores with deep category structures."
},
{
"name": "HTML Language Attribute",
"value": "lang=\"sk\"",
"status": "pass",
"evidence": {
"source": "HTML-heuristic"
}
},
{
"name": "Image Alt Attributes",
"value": "No images found",
"status": "warning",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Add relevant images with descriptive alt attributes to improve engagement and image search visibility.",
"whyMatters": "Images drive 22% of all Google searches. Missing images means missing ranking opportunities."
},
{
"name": "Text-to-HTML Ratio",
"value": "2% — very thin content (212 words)",
"status": "fail",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Your page is almost entirely HTML/CSS/JS with very little actual content. Add substantial product descriptions, content blocks, and informational text.",
"whyMatters": "Google's Helpful Content Update specifically targets thin content pages. This significantly hurts your rankings."
},
{
"name": "Favicon",
"status": "warning",
"evidence": {
"source": "file-probe"
},
"howToFix": "Add a favicon: . Include multiple sizes for different devices (16x16, 32x32, 180x180).",
"whyMatters": "Favicons appear in browser tabs, bookmarks, and Google search results. Missing favicons look unprofessional and reduce brand recognition."
},
{
"name": "Title/H1 Differentiation",
"value": "Title and H1 are identical",
"status": "warning",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Make your title tag and H1 heading different but complementary. The title should include your brand and be click-optimized for SERP. The H1 should be content-focused for on-page experience.",
"whyMatters": "Identical title and H1 wastes an opportunity to target additional keywords. Different but related title/H1 combinations increase ranking for more keyword variations."
},
{
"name": "Semantic HTML Structure",
"value": "1/6 semantic elements — poor structure",
"status": "fail",
"evidence": {
"source": "HTML-heuristic"
},
"howToFix": "Your page lacks semantic HTML5 elements. Replace generic